Evaluating Your Prices for 2025: A Strategic Approach
As we approach the new year, it’s the perfect time to take a closer look at your pricing. Are you charging what you’re worth? Are your...
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heatherofford0
3 days ago3 min read
How Burnout Feels... and How to Avoid It
Burnout. It’s a word that gets thrown around often, but unless you’ve truly experienced it, it’s hard to describe just how devastating it...
heatherofford0
Oct 296 min read
Diary of My Coaching Journey
Why I Chose to Start My Coaching Journey As a business growth coach, I spend most of my time helping others develop their...
heatherofford0
Oct 283 min read
The Ripple Effect of Supporting Female Entrepreneurs
As a director of Clarity Consultants and the co-founder of the Scottish Growth Summit , I often find myself surrounded by inspiring...
heatherofford0
Jun 262 min read
AI: A Friend or Foe?
In today's rapidly evolving digital landscape, the integration of AI into various sectors has sparked both enthusiasm and apprehension....
heatherofford0
Jan 102 min read
Business Growth Roadmap - everything you need to think about!
Embarking on a journey to grow your business is an adventure filled with challenges and opportunities. A clear roadmap not only guides...
heatherofford0
Jan 102 min read
How ChatGPT Can Revolutionise Your Social Media Strategy
In the constantly evolving landscape of social media, staying ahead of the curve is essential for success. Enter ChatGPT, an advanced AI...
heatherofford0
Dec 19, 20233 min read
High-Definition Brilliance: The Genius of Sony Bravia’s Early Advertising
Going back to 2005, Sony Bravia needed to set itself apart in an increasingly crowded HD-TV industry. The brand’s strategy? Captivate...
heatherofford0
Dec 19, 20233 min read
Refresh, Reuse, Rejoice: The Power of Repurposed Social Media Content
The trickiest part of managing a business’s social media? Coming up with fresh ideas for content week after week But there’s no need to...
heatherofford0
Nov 29, 20234 min read
The Enduring Real Beauty of Dove’s Marketing Strategy
As other beauty brands have come and gone, Dove has steadily won the hearts of women for generations. Launched way back in 1957, the...
heatherofford0
Oct 10, 20233 min read
How Do You Market a Business When You Have Multiple Audiences?
Any savvy business owner knows that the key to marketing success is understanding your target audience. Comprehending how potential...
heatherofford0
Oct 10, 20234 min read
Barbie, the Queen of the Marketing Campaign
2023 has been the year of Barbie-mania. As Greta Gerwig’s box-office smash broke records for the most commercially successful film from a...
heatherofford0
Sep 26, 20233 min read
Imposter Syndrome: Is It Really Such a Bad Thing?
Reading the news, it seems like everyone from billionaire CEOs to Oscar-winning actresses are being hit by a mysterious malady: imposter...
heatherofford0
Jun 1, 20233 min read
Chaos - Is it a Negative or a Door for Creativity?
Are you someone who works best surrounded by stacks of books, music blaring and a deadline looming? Or do you need perfect calm, a set...
heatherofford0
May 16, 20233 min read
The History of the Entrepreneur
With all the social media noise about being an #entrepreneur and the headline-hitting stories of billionaires pioneering everything from...
heatherofford0
Apr 16, 20233 min read
The Key to Business Confidence? Taking Control of Time
The Key to Business Confidence? Taking Control of Time The old saying goes: time is money. As business owners, we know this better than...
heatherofford0
Mar 7, 20233 min read
Celebrating the Power of a Brain Dump
Ever have those days when your brain just feels a bit… messy? Like a tangled ball of jumbled thoughts that you can’t quite get a hold on...
heatherofford0
Feb 2, 20234 min read
Is ‘Quiet Quitting’ the Enemy or Solution to Today’s Hustle Culture?
As we’re finally coming out the other side of a global pandemic, new light is being thrown on the world of work. The result? Some serious...
heatherofford0
Apr 18, 20224 min read
The Benefits of Trending Hashtags
You’ve likely seen some absurd hashtags in your time, perhaps most notoriously #susanalbumparty, a hashtag intended to celebrate Susan...
heatherofford0
Mar 7, 20225 min read
Successful Women Through the Ages
Although we associate successful businesswomen with our current era, the reality is women have been innovating and pioneering all...
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