AI: A Friend or Foe?
In today's rapidly evolving digital landscape, the integration of AI into various sectors has sparked both enthusiasm and apprehension....
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heatherofford0
- Jan 10
- 2 min
Business Growth Roadmap - everything you need to think about!
Embarking on a journey to grow your business is an adventure filled with challenges and opportunities. A clear roadmap not only guides...
heatherofford0
- Jan 10
- 2 min
How ChatGPT Can Revolutionise Your Social Media Strategy
In the constantly evolving landscape of social media, staying ahead of the curve is essential for success. Enter ChatGPT, an advanced AI...
heatherofford0
- Dec 19, 2023
- 3 min
High-Definition Brilliance: The Genius of Sony Bravia’s Early Advertising
Going back to 2005, Sony Bravia needed to set itself apart in an increasingly crowded HD-TV industry. The brand’s strategy? Captivate...
heatherofford0
- Dec 19, 2023
- 3 min
Refresh, Reuse, Rejoice: The Power of Repurposed Social Media Content
The trickiest part of managing a business’s social media? Coming up with fresh ideas for content week after week But there’s no need to...
heatherofford0
- Nov 29, 2023
- 4 min
The Enduring Real Beauty of Dove’s Marketing Strategy
As other beauty brands have come and gone, Dove has steadily won the hearts of women for generations. Launched way back in 1957, the...
heatherofford0
- Oct 10, 2023
- 3 min
How Do You Market a Business When You Have Multiple Audiences?
Any savvy business owner knows that the key to marketing success is understanding your target audience. Comprehending how potential...
heatherofford0
- Oct 10, 2023
- 4 min
Barbie, the Queen of the Marketing Campaign
2023 has been the year of Barbie-mania. As Greta Gerwig’s box-office smash broke records for the most commercially successful film from a...
heatherofford0
- Sep 26, 2023
- 3 min
Imposter Syndrome: Is It Really Such a Bad Thing?
Reading the news, it seems like everyone from billionaire CEOs to Oscar-winning actresses are being hit by a mysterious malady: imposter...
heatherofford0
- Jun 1, 2023
- 3 min
Chaos - Is it a Negative or a Door for Creativity?
Are you someone who works best surrounded by stacks of books, music blaring and a deadline looming? Or do you need perfect calm, a set...
heatherofford0
- May 16, 2023
- 3 min
The History of the Entrepreneur
With all the social media noise about being an #entrepreneur and the headline-hitting stories of billionaires pioneering everything from...
heatherofford0
- Apr 16, 2023
- 3 min
The Key to Business Confidence? Taking Control of Time
The Key to Business Confidence? Taking Control of Time The old saying goes: time is money. As business owners, we know this better than...
heatherofford0
- Mar 7, 2023
- 3 min
Celebrating the Power of a Brain Dump
Ever have those days when your brain just feels a bit… messy? Like a tangled ball of jumbled thoughts that you can’t quite get a hold on...
heatherofford0
- Feb 2, 2023
- 4 min
Is ‘Quiet Quitting’ the Enemy or Solution to Today’s Hustle Culture?
As we’re finally coming out the other side of a global pandemic, new light is being thrown on the world of work. The result? Some serious...
heatherofford0
- Apr 18, 2022
- 4 min
The Benefits of Trending Hashtags
You’ve likely seen some absurd hashtags in your time, perhaps most notoriously #susanalbumparty, a hashtag intended to celebrate Susan...
heatherofford0
- Mar 7, 2022
- 5 min
Successful Women Through the Ages
Although we associate successful businesswomen with our current era, the reality is women have been innovating and pioneering all...
heatherofford0
- Feb 8, 2022
- 3 min
Loneliness in self-employment – and how to combat it
Successes with others and figure out how to learn from mistakes. Even if you don’t have too much to report, having a chat and sharing...
heatherofford0
- Jan 18, 2022
- 5 min
10 Business Books to Boost Your Confidence: Available to Borrow from the One4Growth Office!
Behind the veneer of our confident, go-get-‘em attitude, we can often feel at a complete loss as to how to run our businesses. That’s...
heatherofford0
- Nov 29, 2021
- 4 min
The benefits of working with young people
It may be tempting to dismiss younger generations for their lack of experience, but their innovation, affordability, and ability to grow...
heatherofford0
- Nov 8, 2021
- 3 min
Giving my socials the kickstart they needed!
You’ve heard it time and time again: your social media channels are where you get the chance to truly connect with your potential...
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