High-Definition Brilliance: The Genius of Sony Bravia’s Early Advertising
Going back to 2005, Sony Bravia needed to set itself apart in an increasingly crowded HD-TV industry. The brand’s strategy? Captivate...
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heatherofford0
- Nov 29, 2023
- 4 min
The Enduring Real Beauty of Dove’s Marketing Strategy
As other beauty brands have come and gone, Dove has steadily won the hearts of women for generations. Launched way back in 1957, the...
heatherofford0
- Oct 10, 2023
- 4 min
Barbie, the Queen of the Marketing Campaign
2023 has been the year of Barbie-mania. As Greta Gerwig’s box-office smash broke records for the most commercially successful film from a...
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