Going back to 2005, Sony Bravia needed to set itself apart in an increasingly crowded HD-TV industry. The brand’s strategy? Captivate...

As other beauty brands have come and gone, Dove has steadily won the hearts of women for generations. Launched way back in 1957, the...

2023 has been the year of Barbie-mania. As Greta Gerwig’s box-office smash broke records for the most commercially successful film from a...